Mastering the Art of Marketing: Lessons from Coca-Cola and Cautionary Tales of Missteps
Coca-Cola, the iconic carbonated beverage manufacturer, secured its place as #87 on the 2018 Fortune 500 list of US corporations by total revenue. [1] This global titan, whose products are consumed in over 200 countries with more than 1.8 billion servings guzzled daily, is a testament to the power of…