Several years ago, a renowned pastor shared an unconventional piece of advice with his peers, many of whom were managing small to medium-sized congregations. He advised them to “Buy the best equipment that your money can buy.” It was surprising to hear such emphasis placed on top-tier office equipment rather than traditional religious resources like bibles or church pews.
The rationale behind this pastor’s advice came from his personal experience. As his ministry expanded, he found his modest home office copier insufficient for his growing needs. He recounted how he had gone through numerous smaller, lower-capacity machines, all of which failed under the high demand. Despite their initial cost-effectiveness, these cheaper copiers ended up costing more in the long run. He realized that the cumulative cost of these failed machines could have purchased a high-end commercial copier, capable of meeting his needs with a warranty to boot. His attempt to save money on equipment actually resulted in financial loss and missed opportunities for contributions.
This story serves as a powerful metaphor for businesses of all kinds. Whether you’re running a landscaping business, a photography studio, or a law firm, investing in the highest-quality equipment you can afford is crucial. Not only does it increase efficiency and reduce workload, but it also contributes to long-term profitability.
For instance, a landscaper investing in a top-tier John Deere mower can expect more efficient operations and better results, leading to satisfied customers and repeat business. A photographer who invests in a high-end lens can produce superior images, attracting more clients and higher-paying jobs. A lawyer utilizing advanced tools like LexisNexis and Clio can streamline their research and case management, enabling them to handle more cases effectively.
Moreover, from a tax perspective, these purchases count as allowable expenses. So, by investing in high-end equipment, you’re not only maximizing your tax deductions but also acquiring assets that will drive profits for years to come.
The mantra of “get the best that your money can buy” holds true in business. Investing in quality equipment is an investment in your future success. Your customers will notice the difference, and you’ll appreciate the long-term benefits.
JoAnna Laiscell, October 31, 2023
