As an accountant, I’ve seen it all. From businesses small and medium-sized to larger corporations, I’m constantly asked for my advice on how to optimize profits and increase revenue. And while most people think that increasing marketing and advertising budgets is the key to success, there’s another sneaky way to boost profitability: investing in your office decor.
Now, I know what you’re thinking – how can hanging a few pictures on the wall or getting a new desk make any difference? Well, my friends, let me tell you that first impressions matter. When clients walk into your office, the furnishings, artwork, and accessories are the very first things they see. And it’s these elements that shape their perception of your business – whether they take you seriously or see you as a joke.
Take my client, Dr. Ashley Debella Marques, for example. She owns an amazing business called Food Is Fuel in Vernon, CT. As a Registered Dietitian/Nutritionist for Certified Eating Disorders, Ashley helps people overcome their struggles and regain control of their lives. Now, let me tell you, when you step into her office, you can feel the sense of peace instantly. It’s like a sanctuary of serenity. And the best part? Ashley did all the decorating herself. Seriously, she has a knack for it. I’ve even joked that she should consider a side hustle as an interior designer. Her office looks like it jumped out of a Home Décor magazine. If I ever had an eating disorder (knock on wood), I’d definitely want to use her services, simply based on the impression I get from her office. Talk about a first-class impression!
Then there’s, Attorney Darnell Crosland, the best criminal defense attorney in Connecticut. His firm, The Crosland Law Group LLC, is located in Stamford. Now, when I first visited his office, I was in for the shock of my life. From the outside, it looked like any other 70’s office building – nothing special. But once I stepped through those doors, I swear I entered a Forbes 400 suite. Darnell had completely transformed the space into a first-class office, fit for a legal superstar. The art-deco styling, much of which he designed himself, gave it a touch of sophistication. And let me tell you, when you see those custom-made furnishings, the amazing original paintings on the wall, and even a private radio and podcast production and broadcasting studio, you know that this man means business. The way his office looked gave me a clear impression of who he was and how he approached his work – with style and professionalism.
Now, you might be wondering why I’m going on and on about office decor. Well, my friends, it’s because it matters – more than you think. You may not see the value in investing in your office’s aesthetic, but I’m here to tell you that it’s worth every single dollar. Think about it – you only have one shot to make a lasting impression on potential clients. So, go ahead, splurge on that fancy art piece or get a designer to give your space a makeover. And when those clients walk through your door, watch their jaws drop in awe. Believe me, it’ll pay off.
So, stop underestimating the power of office decor. Be bold, be creative, and create a space that screams success. Trust me, your clients will love you for it. And who knows, maybe you’ll even attract a few new clients who were just passing by and couldn’t resist the allure of your amazing office. The possibilities are endless, my friends. Now, go forth and create a masterpiece.
JoAnna Laiscell, December 26, 2023
